The Brief, The Bots, and the Human Touch

Insights from a Creative Director (& former agency owner) on using AI without sacrificing what makes your work… human.

I talk a lot about the Human Element in AI — but I rarely step back and explain how I actually approach creativity when AI is in the mix. Recently, I came across a series of questions aimed at Creative Directors working with AI.

They were too good not to answer.

What follows isn’t a manifesto — it’s a window into how I think: how I balance vision with tec…