The CORE Message about AI & Creativity

The creative director role hasn’t disappeared — it’s become more important. Someone still needs to be the wayfinder.

AI doesn’t solve your creative block.
It just spits out prettier versions of your confusion.

Most creatives think AI is either their replacement or their salvation.
It’s neither.

AI is a junior creative who works at lightning speed but needs constant direction. It can execute brilliantly, but it can’t think strategically about what should be executed or why.